Michael John Stanley


After creating my own Non-Profit, and working for and with Christian Camps and Conference Centers for over 20 years, I learned how to be extremely creative, practical and frugal in my attempts to find and attract new potential fans for businesses and organizations of all types. I believe that collaboration is everything, and that together we can reach your "Flashpoint" and ignite your organizations full potential!

Three Pillars

“Imagination without wisdom, is a cruel task master”. – William Paul Young – “The Shack”

When we truly believe in something, it becomes all too easy to follow our emotions and run full steam ahead, making hasty decisions that we eventually come to regret, and that could lead to our downfall. We therefore developed something we call “The Three Pillars” that we use to simplify the more commonly used business world nomenclature of “branding”, “”marketing” and “sales”.

Pillar One


Having an impressive first impression is crucial, whether it is the name of your company, logo, web-site, a direct mail piece or radio / TV add, your first impression is what people will remember and make them either want to interact with you or not.

Pillar Two


Once you develop a great first impression, it’s important to implement strategies that efficiently connect your personality and mission, with people who have the potential to become your true fans.

Pillar Three


If the first two pillars are functioning properly, the process of converting potential fans into true fans should not be difficult. Keeping the process simple and having the right value to price ratio’s are key in order to ensure this process is fast and clean.



When all three of these pillars are functioning properly and are planted firmly on the platform of belief in your mission, your flashpoint will ignite, and launch you into the stratosphere!

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