Michael John Stanley


After creating my own Non-Profit, and working for and with Christian Camps and Conference Centers for over 20 years, I learned how to be extremely creative, practical and frugal in my attempts to find and attract new potential fans for businesses and organizations of all types. I believe that collaboration is everything, and that together we can reach your "Flashpoint" and ignite your organizations full potential!

Three Pillars

“Imagination without wisdom, is a cruel task master”. – William Paul Young – “The Shack”

When we truly believe in something, it becomes all too easy to follow our emotions and run full steam ahead, making hasty decisions that we eventually come to regret, and that could lead to our downfall. We therefore developed something we call “The Three Pillars” that we use to simplify the more commonly used business world nomenclature of “branding”, “”marketing” and “sales”.

Pillar One


Having an impressive first impression is crucial, whether it is the name of your company, logo, web-site, a direct mail piece or radio / TV add, your first impression is what people will remember and make them either want to interact with you or not.

Pillar Two


Once you develop a great first impression, it’s important to implement strategies that efficiently connect your personality and mission, with people who have the potential to become your true fans.

Pillar Three


If the first two pillars are functioning properly, the process of converting potential fans into true fans should not be difficult. Keeping the process simple and having the right value to price ratio’s are key in order to ensure this process is fast and clean.



When all three of these pillars are functioning properly and are planted firmly on the platform of belief in your mission, your flashpoint will ignite, and launch you into the stratosphere!
  • "I attended the CCCA Ohio/ Indiana Super Sectional where Michael John Stanley spoke in a few seminars. I was wondering if I could get the information he taught in his first seminar. I am a videographer with Camp Carl and I have a passion for storytelling. A few of the other conference attendees were commenting positively about his seminar and I'd like to have the content he covered. Thank you for your help!!"
    Megan Warner
    Camp Carl, OH
  • "Michael John Stanely and the Flash Point Theory team provide you with very practical ways to successfully market your business and equip you with the ability to close a sale. Michael John is a great communicator who presents in an engaging way that is relatable to his audience. Michael John and his team are experts in designing mission statements, Organic SEO, Sales, and providing resources to make you succeed in filling your booking calendar."
    Daniel DeForge
    Bair Lake Bible Camp, MI
  • “Michael John was great to work with as he facilitated our team’s discussion of our uniqueness factor and redraft our mission statement. He helped us to see things about our camp that we weren’t seeing on our own, and confirmed some of our self-assessments. We also found his sales strategies to be spot-on and extremely helpful!”

    Drew Gardner
    Executive Director, Bair Lake, MI
  • “From both of the sessions I attended, I learned so much. I knew that when you type certain things into google, it does a search in regards to what you’re seeking, but I didn’t know anything beyond that. Understanding organic SEO shed so much light on how to format our website and social media in ways that would maximize our influence. It made so much sense to me that people are searching for uniqueness and a captivating story. It helped me to understand that we need to create a soft place for people to land as our foundation to truly leverage organic SEO. The biggest practical take away that I can put into place immediately is that our website is there to inspire conversation and not sell our organization. I’m excited to move forward and utilize about 95% of the tools that were presented in those sessions!"
    Angela Reece
    Camp Chautauqua, Miamisburg, OH
  • “Michael John Stanley expertly explores the intricacies of marketing. With experienced ideas on what to do each step of the way, from photography and branding to attracting guests to formatting websites. He’s a wealth of knowledge!”
    Deanna Beckner
    Director of Guest Services, Camp Mack, IN

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